The Institute for Preservation of Arts and Culture (IPAC) is a nonprofit social enterprise devoted to promoting and preserving the traditional genre of arts in Pakistan. It aims to not only preserve Pakistan’s rich cultural and artistic heritage, but also to implement solutions to ensure its continuous recreation and transmission.

To preserve and promote the traditional art forms and cultural heritage of Pakistan.

Pakistan’s artistic cultural heritage has been under threat for some time and is currently at the brink of extinction. The area of Pakistan has traditionally been home to numerous diverse musical forms and performances. These different musical genres depended on unique musical instruments, dance sequences, lyrics, stories and lifestyles.

With the increasing Islamization of Pakistan and globalization encroaching on every facet of life, the traditional musical forms are losing the battle for survival. Families of traditional musicians can no longer support themselves on their art and talent, and the lack of support and prejudice against them has forced their children to abandon their family’s traditional artistic lifestyle.

It is critical that these artists are given a platform to perform, with a supportive audience. In addition, they need to be financially supported and assisted in their training of future generations.

The future of Pakistan’s traditional arts is bleak unless it is financially feasible for the artists to continue their traditions and inspire newer generations to follow suit. Therefore, IPAC’s primary aim is to develop sustainable solutions to ensure the survival of the traditional art forms of Pakistan.

IPAC is not only committed to providing a source of income for the artists through its various livelihood support programs, but also to focus on the quality of the arts by concentrating on the training of artists.

Furthermore, IPAC aims to be an educational resource center for people who are interested in discovering Pakistani culture by allowing them to experience the magic of the artists themselves. By doing this IPAC intends to portray a positive image of Pakistan.